Our mission is to help designers Fetch Feedback Faster to facilitate smart
decisionsearly and often
We encourage design teams to create a tight feedback loop internally and externally and we are also pretty darn honest about how we do everything...
How did it all begin?
Fizzl began in late 2017 when Zander, at the time Hotjar's
first UX Designer, consistently found
fetching feedback internally and externally a pain. With users requesting thousands of
features a day, Zander realised the potential in an all-in-one feedback tool from feature requests right through to
measuring a features success post launch. Instead of building at users, Fizzl focus' far more on building with users, clients, customers & team mates, hence why Fizzl merges internal and external feedback to form a tight feedback loop.
Inline with Lean UX Principles, Zander felt it was crucial for designers to have a feedback
tool to make it flippin' easy and fast to get feedback internally and externally as early and
Zander reached out to the most talented developer he had
with, Paulo Soares, who had decades of experience building valuable products and fully embraced the
Fizzl vision. Determined to build an open and transparent product remotely, Paulo and Zander
designed and built the Fizzl in a few months with 1000+ individuals, startups, agencies & corporates becoming early adopters..
As co-founders, for Paulo and Zander it was crucial to build a product that could be used to
itself. Hence why
every iteration of Fizzl goes through a super tight Fizzl feedback loop, both internally and
We’re always interested in hearing your feedback and how you think we can improve fizzl — send an
email to firstname.lastname@example.org, and let us know what you think.